Joe Lavine is a photographer, educator, workshop instructor, and author focused on teaching and expression through imagery. As a professional photographer, Joe has spent roughly thirty years capturing the essence of food. These years of focusing on the details, which involved frequent experimentation and problem-solving, have made him an expert in understanding his subjects, digital imaging, and creative lighting techniques. Joe's clients include Coors, Betty Crocker, General Mills, Coca-Cola, Pillsbury, Coleman Foods, Yoplait Yogurt, McDonald's, and Celestial Seasonings. Joe has taught lighting and digital imaging at multiple universities. During his time as the Manager of Educational Services at Profoto traveled across the US, giving lectures on lighting and the world of professional photography. He began teaching Photoshop version two in 1991 and Lightroom soon after its release in 2007. Joe is an Adobe Community Professional, Adobe Certified Expert, and Epson's Print Academy member. He is the author of multiple books on photography, including the 2019 release of Lighting for Photographers, An Introductory Guide to Professional Photography. Whether through teaching or writing, Joe's goal is to provide people the tools to achieve their goals in photography.